Key concepts

Workspace#

A workspace is an independent client space in Toolies: its creators, content, calendar, plan and team. You can own several workspaces and create another from the workspace menu in the sidebar. Each space has its own members, quotas and data; switching spaces changes what you can see and manage. On a paid plan you can invite up to four people into a space, and you can also join one other team as a collaborator.

Creating a workspace does not require an available publishing-provider workspace. The first Instagram connection or media upload attaches an unused Postoria workspace. If none is available, the client space remains usable, but an administrator must add publishing capacity before connecting Instagram or uploading media.

Creators#

A creator is an Instagram professional account connected to your workspace. Each Instagram account can belong to only one Toolies workspace at a time. Toolies publishes to it through Meta’s official API, with the permissions the creator approved.

Creator slots#

Your plan sets how many creators you can have connected at once. A slot is used by every connected account, and briefly by a connection in progress (for up to 20 minutes while the creator approves access). Removing a creator frees its slot.

Posts#

A post is one Reel, one photo or one carousel of 2 to 10 items, for one creator, with a caption of up to 2,200 characters. Every post has an internal title only your team sees. A post is a draft until you schedule it.

Monthly quota#

Each plan includes a number of posts per month. A post counts towards the month of its scheduled time as soon as you schedule it, and is given back if you cancel it, turn it back into a draft, or if it fails. Quotas reset at the start of each calendar month, UTC.

Media library#

Everything you upload goes into the workspace’s library, filed by the same folders as your creators, with storage that grows with the plan. You can reuse a file in several posts. A file can’t be deleted while a post that isn’t cancelled uses it.

Time zones#

Each post keeps the time zone it was planned in. The dashboard uses your browser’s time zone, and AI assistants use the one you tell them. A post scheduled for 18:30 in Dubai publishes at 18:30 Dubai time, whatever the time zone of the person looking at the calendar.